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A promotion link records which channel a visitor came from. Create one link per channel — a mail-out, a post, a partner, a poster — and arrivals through it are attributed to it, from the order through to the registration. Links are listed under Promotion in Marketing.
Promotion links redirect to the event’s page address — the page on the organizer’s site where the event is presented. Set it in the Public page section first; see The event page. Without it, a short link answers “not found” and no embed snippet can be generated.
1

Name the channel

Choose Create link and enter a name, such as “Spring mail-out”. A code is generated for the link automatically — short, uppercase, unique within the event. The rest is configured on the link’s page.
2

Add tags

Under Tags, fill in any of utm_source, utm_medium, utm_campaign, utm_term, and utm_content. The list shows source / medium as the link’s Channel. Tags are passed through to the event page.
3

Bind a redemption code (optional)

Under Redemption code, choose one of the event’s codes from Offers & redemptions. Anyone arriving through the link has that code prefilled.
The Address card shows the link’s short address — https://pages.orriven.com/p/<public URL id>/<code> — with Copy link. Opening it counts one click and redirects to the event’s page address, carrying the link’s tracking parameter (?pl=<code>), its UTM tags, and the bound redemption code as ?code= when there is one.
Codes are unique per event, and the short address always names the event, so the same code on two events does not collide.

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Embed

The Embed card generates a plain link snippet — a Register link to the event page with this link’s tracking parameter — with Copy snippet. Paste it into a site or a partner page. Sign-ups that start there are attributed to this link too. Nothing is hosted; the snippet points at the event page.

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Attribution

Attribution is last touch: whichever promotion link was present when the order was placed is credited. The credit is recorded on the order and on the registration it produces. The Performance card shows:
  • Clicks — how many times the short address was opened.
  • Registrations and Confirmed — registrations attributed to the link, and how many of them are confirmed.
  • Paid orders and Revenue — orders attributed to the link that were paid, and their total.
Clicks and the other figures are not the same kind of number. Clicks are a counter and will over-report — crawlers, prefetching, and reloads all increment it. Registrations, orders, and revenue are counted from the records. The console states this beneath every table that shows them together.
A promotion link does not change what a person is offered: it does not alter prices, capacity, or the visibility of a hidden ticket type. Unlocking is what redemption codes do. The link only records a mark on the order and the registration. The same figures per link appear in the Channels section of Reports.

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Archive

Archive retires a link: its short address answers “not found” from then on, the same as a link for an unpublished event. Everything already attributed to it stays on record, and Restore brings the address back. Links are never deleted.

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Rules to know

  • A page address is required for the short link to redirect and for the snippet to exist.
  • Codes are generated, uppercase, and unique per event.
  • Last touch only. One link per registration. There is no multi-touch model and no per-click log.
  • Clicks over-report; registrations and revenue are counted from records.
  • A link never gates or discounts anything. Bind a redemption code for that.
  • Archived links answer “not found” and keep their attribution.
  • A bad tracking parameter never blocks a sale. Attribution is silent and best-effort.

The event page

The page address short links redirect to.

Offers & redemptions

The redemption codes a link can prefill.

Reports

Channels alongside the other figures.

Emails

Put a link’s short address in a mail-out.