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The Emails page is where email actually goes out — and where every send is kept on record. A send takes a template and an audience; each recipient gets their own individually rendered message, with variables filled in for them. The page shows one table with two kinds of rows: drafts still being composed, and the immutable records of sends that already ran.

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Compose and send

1

Start a draft

Click Send email and pick a template. Only templates with designed content can be picked — an archived or empty template cannot start a draft. The draft opens on its own page, with the subject prefilled from the template; edit it there for this send only.
2

Pick the recipients

Filter or search the attendee table and tick people in — or apply a cohort to bring in a whole group at once. A hand-picked selection can be saved as a cohort with Save as cohort, reusable on any later send. A single send takes up to 2,000 recipients.
3

Set variable values

Each of the template’s own variables needs a unified value for this send — every recipient sees it, and all of them must be filled before sending. Under Per-recipient values you can override a value for one saved recipient; empty fields fall back to the unified value. Built-in variables (name, email, event, ticket type, …) fill themselves.
4

Preview

The Preview panel renders one person’s email exactly as the send will produce it — type a name to pick them. The preview reads the saved draft, so save first to see the latest changes.
5

Confirm and send

Sending is behind a confirmation: type the subject line back to confirm. The send goes out immediately — there is no scheduling — and the draft becomes a permanent send record.

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The send record

Every send that ran is kept forever, with:
  • The subject, template and content as they were at send time — later edits to the template never touch the record.
  • The overall outcome: Delivered, Partly delivered or Failed, with a delivered count like 48/50.
  • A per-recipient list on the send’s detail page: each person’s address, name and individual outcome. A failure for one recipient never stops the rest of the batch — the rest still deliver, and the failed rows say why.

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Rules to know

  • A send = a template × an audience. The template holds the design; the draft holds the audience, the subject and this send’s variable values.
  • Recipients resolve against the live attendee list at send time. Someone whose registration was removed after you picked them simply drops out of the batch.
  • All unified variable values must be filled before the send button will go through.
  • A sent draft is done. It cannot be edited or re-sent; start a new draft from the same template instead.
  • Send records are never edited and never deleted — they are the proof of what went out, to whom.
  • Test sends live on the template’s page, go to one address of your choosing, and are not recorded here — see Email templates.
  • Automations send through the same templates but keep their own run history — see Automations.

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Next

Cohorts

Curate a recipient group once and apply it from any send draft.

Attendees

The attendee list your recipient picker filters and searches.