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The Emails page is where mail is sent and where every send is kept. A send takes a template and an audience. Each recipient gets a message rendered for that person. The table has two kinds of rows: drafts still being composed, and records of sends that already ran.

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Compose and send

1

Start a draft

Choose Send email and pick a template. Only templates with designed content can be picked. An archived or empty template cannot start a draft. The draft opens on its own page. The subject is prefilled from the template and can be edited for this send only.
2

Pick recipients

Filter or search the attendee table and select people, or apply a cohort to add a group. A hand-picked selection can be saved as a cohort with Save as cohort. A send takes up to 2,000 recipients.
3

Set variable values

Each custom variable needs a unified value for this send. Every recipient sees it. All must be filled before sending. Under Per-recipient values, a value can be overridden for one saved recipient. Empty fields fall back to the unified value. Built-in variables (name, email, event, ticket type, and similar) fill themselves.
4

Preview

Preview renders one person’s email as the send will produce it. Type a name to pick the person. Preview reads the saved draft. Save first to see the latest changes.
5

Confirm and send

Sending requires confirmation: type the subject line back. The send goes out immediately. There is no scheduling. The draft becomes a permanent send record.

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The send record

Every send that ran is kept, with:
  • The subject, template, and content as they were at send time. Later template edits do not change the record.
  • Overall outcome: Delivered, Partly delivered, or Failed, with a delivered count such as 48/50.
  • A per-recipient list on the send detail page: address, name, and individual outcome. A failure for one recipient does not stop the rest.

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Rules

  • A send = a template × an audience. The template holds the design. The draft holds the audience, the subject, and this send’s variable values.
  • Recipients resolve against the live attendee list at send time. A registration removed after it was picked is dropped from the batch.
  • All unified variable values must be filled before send proceeds.
  • A sent draft cannot be edited or re-sent. Start a new draft from the same template.
  • Send records are never edited and never deleted.
  • Test sends are on the template page. They go to one address and are not recorded here. See Email templates.
  • Automations use the same templates and keep their own run history. See Automations.

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Next

Cohorts

A recipient group, reused from any send draft.

Attendees

The attendee list the recipient picker filters and searches.