> ## Documentation Index > Fetch the complete documentation index at: https://docs.orriven.com/llms.txt > Use this file to discover all available pages before exploring further. # Promotion > Tagged short links to the event page: one per channel, with clicks, attributed registrations and revenue, an optional redemption code, and an embed snippet. A promotion link records which channel a visitor came from. Create one link per channel — a mail-out, a post, a partner, a poster — and arrivals through it are **attributed** to it, from the order through to the registration. Links are listed under **Promotion** in **Marketing**. Promotion links redirect to the event's **page address** — the page on the organizer's site where the event is presented. Set it in the **Public page** section first; see [The event page](/en/events/event-page). Without it, a short link answers "not found" and no embed snippet can be generated. ## Create a link Choose **Create link** and enter a name, such as "Spring mail-out". A **code** is generated for the link automatically — short, uppercase, unique within the event. The rest is configured on the link's page. Under **Tags**, fill in any of **utm\_source**, **utm\_medium**, **utm\_campaign**, **utm\_term**, and **utm\_content**. The list shows source / medium as the link's **Channel**. Tags are passed through to the event page. Under **Redemption code**, choose one of the event's codes from [Offers & redemptions](/en/ticketing/offers). Anyone arriving through the link has that code prefilled. ## The short link The **Address** card shows the link's short address — `https://pages.orriven.com/p//` — with **Copy link**. Opening it counts one click and redirects to the event's page address, carrying the link's tracking parameter (`?pl=`), its UTM tags, and the bound redemption code as `?code=` when there is one. Codes are unique **per event**, and the short address always names the event, so the same code on two events does not collide. ## Embed The **Embed** card generates a plain link snippet — a **Register** link to the event page with this link's tracking parameter — with **Copy snippet**. Paste it into a site or a partner page. Sign-ups that start there are attributed to this link too. Nothing is hosted; the snippet points at the event page. ## Attribution Attribution is **last touch**: whichever promotion link was present when the order was placed is credited. The credit is recorded on the order and on the registration it produces. The **Performance** card shows: * **Clicks** — how many times the short address was opened. * **Registrations** and **Confirmed** — registrations attributed to the link, and how many of them are confirmed. * **Paid orders** and **Revenue** — orders attributed to the link that were paid, and their total. Clicks and the other figures are not the same kind of number. Clicks are a counter and will over-report — crawlers, prefetching, and reloads all increment it. Registrations, orders, and revenue are counted from the records. The console states this beneath every table that shows them together. A promotion link **does not change what a person is offered**: it does not alter prices, capacity, or the visibility of a hidden ticket type. Unlocking is what redemption codes do. The link only records a mark on the order and the registration. The same figures per link appear in the **Channels** section of [Reports](/en/events/reports). ## Archive **Archive** retires a link: its short address answers "not found" from then on, the same as a link for an unpublished event. Everything already attributed to it stays on record, and **Restore** brings the address back. Links are never deleted. ## Rules to know * **A page address is required** for the short link to redirect and for the snippet to exist. * **Codes are generated, uppercase, and unique per event.** * **Last touch only.** One link per registration. There is no multi-touch model and no per-click log. * **Clicks over-report; registrations and revenue are counted from records.** * **A link never gates or discounts anything.** Bind a redemption code for that. * **Archived links answer "not found"** and keep their attribution. * **A bad tracking parameter never blocks a sale.** Attribution is silent and best-effort. ## Related The page address short links redirect to. The redemption codes a link can prefill. Channels alongside the other figures. Put a link's short address in a mail-out.